Ixia Names Marie Hattar as Chief Marketing Officer
15 Jun 2015
By: Porter Novelli
CALABASAS, Calif.--(BUSINESS WIRE)--Ixia (Nasdaq:XXIA), a leading provider of application performance and security resilience solutions, today announced that security marketing veteran Marie Hattar has joined Ixia as its chief marketing officer.
“Marie Hattar has a strong track record in leading and developing marketing strategies that deliver results and we are very excited to have her join the Ixia executive team to lead and expand our marketing initiatives in security, SDN, NFV, and the Internet of Things,” said Bethany Mayer, Ixia’s president and chief executive officer. “Ixia holds a pivotal role in the networking and security industry and we believe Marie’s experience in establishing, repositioning and growing market share will help accelerate Ixia’s market momentum, drive brand awareness and foster long-term growth.”
Hattar brings to Ixia over 20 years of experience in the security and networking industry. Prior to joining Ixia, Hattar was chief marketing officer of Check Point Software Technologies from 2014 to 2015 where she evolved the company’s market position beyond firewalls to an end-to-end security company. Prior to that, Hattar held several executive marketing positions at Cisco, and most recently served as its vice president, global marketing campaigns, planning and programs from 2012 to 2014. She also served as Cisco’s vice president, enterprise segment marketing from 2011 to 2012, and as vice president, borderless networks marketing from 2008 to 2011. Hattar holds a Master of Business Administration from York University in Toronto, Canada, and a Bachelor of Applied Science in Electrical Engineering from the University of Toronto.
Ixia provides application performance and security resilience solutions to validate, secure, and optimize businesses’ physical and virtual networks. Enterprises, service providers, network equipment manufacturers, and governments worldwide rely on Ixia’s solutions to deploy new technologies and achieve efficient, secure, ongoing operation of their networks. Ixia's powerful and versatile solutions, expert global support, and professional services equip organizations to exceed customer expectations and achieve better business outcomes. Learn more at http://www.ixiacom.com.
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Certain statements made in this press release are or may be deemed to be forward-looking statements, including, without limitation, statements regarding the company’s market momentum, brand awareness, and long-term growth. In some cases, such forward-looking statements can be identified by words such as "may," "will," "should," "could," "would," "expect," "plan," "anticipate," "believe," "estimate," "project," "predict," "potential" or the like. Such forward-looking statements reflect our current views with respect to future events and are based on assumptions and are subject to risks and uncertainties. These risks and uncertainties, as well as other factors, may cause our future results, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Factors that could cause the actual results to differ materially from those expressed or implied in such forward-looking statements include, among others: our success in leveraging the expertise of our Chief Marketing Officer to accelerate our market momentum, drive brand awareness and foster long-term growth; recent changes in management; changes in the global economy and in market conditions; competition; consistency of orders from significant customers; our success in leveraging our intellectual property portfolio and market opportunities; our expectations regarding the transition into Software Defined Networks (SDN), Network Functions Virtualization (NFV) and virtualized networks; our success in developing, producing and introducing new products to keep pace with the rapid technological changes that characterize our market; our success in developing new sales channels and securing new customers; market acceptance of our products; and war, terrorism, political unrest, natural disasters and other circumstances that could, among other consequences, reduce the demand for our products, disrupt our supply chain and/or impact the delivery of our products. The factors that may cause future results to differ materially from our current expectations also include, without limitation, the risks identified in our Annual Report on Form 10-K for the fiscal year ended December 31, 2014 and in our other filings with the Securities and Exchange Commission. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.